Posts tagged Event Branding
Counting Down to 0 Day: The Cycle of Event Branding: Introduction

It seems the last number of years I’ve been surrounded by event culture. Not just becoming increasingly involved in branding them as a business function, but also at home as I try and find entertainment for my young daughters on weekends. While I don’t doubt that both of those things suggest I have a heightened awareness of events in our region, statistics do support an increase in event activity. 

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