Case Studies 2
DEDICATED TO THE GLORY OF THE BRAND
Developing and deploying Brand throughout your demand chain is always our goal. So forging long term relationships built on trust, synergy and consistency stand on the same level as our high creative and communication standards.
These case studies are designed to primarily focus on one or several aspects of larger accounts. For a better understanding of the depth and breadth of work that we can accomplish together please contact us directly to discuss next steps.
VERSIONING OF LARGE VOLUME MULTI-LANGUAGE COLLATERAL
Foundry Zero (FZ) began its relationship with GXS (post HAHT Commerce merger) handling general print collateral updates and tradeshow design. At the time, GXS’s current brand had not updated in some time, so the ongoing project initially required breathing new life into an outdated brand.
After two years of efficient, deadline-driven support, Foundry Zero was chosen as one of several key partners for the total company re-brand in January 2005. Because FZ had managed a large part of the original system, it made sense that we would initiate the redesign and production of all marketing print collateral. In addition, Foundry Zero tackled new duties including general business documents, proposal materials, and all of the company’s stationary. Continue GXS Case Study...
YWCA Greater Triangle
SUB-BRANDING LOCAL AND INITIATIVE STRUCTURES
EVENT DEVELOPMENT AND DEPLOYMENT
CORPORATE AND SPECIAL EVENT WEBSITES
COOPERATIVE DEVELOPMENT WITH A PUBLIC RELATIONS FIRM
YWCA Greater Triangle was the first of a number of large projects that Foundry Zero would tackle in cooperation with Scott Misner of Misner & Associates Public Relations.
Initial research on the non-profit's local and national corporate structure and the subsequent strategic development fell on to Misner Public Relations. Foundry Zero then came in, working quickly to refine and co-develop the naming and visual look of the newly established initiative structure. The main local mandate was to take beautiful but stark and dramatic national brand and weave in a more colorful and friendly public facing sub-brand.
Once the core Brand was completed and distributed, we worked in cooperation with YWCA GT staff and initiative leaders to develop ground level programs and events. The resulting materials were used to deploy engaging and coherent messaging into the community, helping the organization raise more than half a million dollars over four years.
DESIGN AND VERSIONING OF LARGE VOLUME MULTI-LANGUAGE MULTI-LINE PACKAGING
PRODUCT AND DEMONSTRATIVE ILLUSTRATION
Foundry Zero started working with Pilling Weck within a year of the initial merger between two well-established surgical instrument companies: Pilling Surgical and Weck Closure Systems.
This would serve as the first proving ground for our recently formed agency. Foundry Zero’s extensive print design and production experience proved beneficial to handling various complex tasks that included: multiple languages, special materials handling and quantity distribution. In addition, FZ designed for the varying material types of the actual surgical instruments. It provided us with the opportunity to unite the importance of artistic concepts with product illustration in various instructions-for-use projects such as inserts and product brochures. Finally, it established the foundation for future projects that required applying consistent brand and structure. Continue Pilling Weck Case Study...
ICON IMAGING, INC.
FULL VISUAL COMMERCIAL AND CORPORATE BRAND REDESIGN
BLISTER PACKAGING DESIGN AND PRODUCTION
COOPERATIVE DEVELOPMENT WITH A MARKETING FIRM
Foundry Zero established a sustained relationship with Georges Direct doing a series of cooperative projects. After tackling successful projects for clients Progress Energy, Zurich Direct and Verizon, Chrysanthe Georges felt Foundry Zero was the great resource for handling a large project for Icon Imaging, Inc.
This project required an end-to-end rebrand, including stationary and a large series of blister packaging. A key issue while tackling the initial creative phase required understanding the context of the colorful classic imagery being used on many of the products. Sold primarily through the Arts & Crafts market, Icon focused on traditional classic imagery and textures from eras and subjects spanning beyond the last century. Rooted in this theory, FZ decided to design with a more traditional Americana style in the core rebrand structure. Continue Icon Imaging Case Study...