Case Studies 2

DEDICATED TO THE GLORY OF THE BRAND

 

Developing and deploying Brand throughout your demand chain is always our goal. So forging long term relationships built on trust, synergy and consistency stand on the same level as our high creative and communication standards.

These case studies are designed to primarily focus on one or several aspects of larger accounts. For a better understanding of the depth and breadth of work that we can accomplish together please contact us directly to discuss next steps.

 

GXS, INC.

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REBRAND DESIGN

VERSIONING OF LARGE VOLUME MULTI-LANGUAGE COLLATERAL

INFOGRAPHICS

PRINT PRODUCTION

 

We chose Foundry Zero primarily for its track record for seamless, efficient processes as well as the fast turnaround the schedule required. Another significant factor that made the project a success was their ability to create a diversity of creative concepts. This added valuable visual depth that could be leveraged in other parts of our rebrand initiative.
— Karin McNair, Director of Marketing, OpenText/GXS, INC.

Overview

Foundry Zero (FZ) began its relationship with GXS (post HAHT Commerce merger) handling general print collateral updates and tradeshow design. At the time, GXS’s current brand had not updated in some time, so the ongoing project initially required breathing new life into an outdated brand.

After two years of efficient, deadline-driven support, Foundry Zero was chosen as one of several key partners for the total company re-brand in January 2005. Because FZ had managed a large part of the original system, it made sense that we would initiate the redesign and production of all marketing print collateral. In addition, Foundry Zero tackled new duties including general business documents, proposal materials, and all of the company’s stationary. Continue GXS Case Study...


YWCA Greater Triangle

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SUB-BRANDING LOCAL AND INITIATIVE STRUCTURES

EVENT DEVELOPMENT AND DEPLOYMENT 

CORPORATE AND SPECIAL EVENT WEBSITES

ADVERTISING

COOPERATIVE DEVELOPMENT WITH A PUBLIC RELATIONS FIRM 

 

Since this was our first project together, and a large one, having strong internal communication was key to creating a powerful cooperative approach. The results were highly creative and consistent. And always with non-profit budgets in mind.
— Scott Misner, Misner Public Relations

Overview

YWCA Greater Triangle was the first of a number of large projects that Foundry Zero would tackle in cooperation with Scott Misner of Misner & Associates Public Relations.

Initial research on the non-profit's local and national corporate structure and the subsequent strategic development fell on to Misner Public Relations. Foundry Zero then came in, working quickly to refine and co-develop the naming and visual look of the newly established initiative structure. The main local mandate was to take beautiful but stark and dramatic national brand and weave in a more colorful and friendly public facing sub-brand.

Once the core Brand was completed and distributed, we worked in cooperation with YWCA GT staff and initiative leaders to develop ground level programs and events. The resulting materials were used to deploy engaging and coherent messaging into the community, helping the organization raise more than half a million dollars over four years.


PILLING WECK

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GENERAL BRANDING

DESIGN AND VERSIONING OF LARGE VOLUME MULTI-LANGUAGE MULTI-LINE PACKAGING

INSTRUCTIONS-FOR-USE DESIGN

PRODUCT AND DEMONSTRATIVE ILLUSTRATION

 

It was critical to have vendors who had the ability to be flexible and enthusiastic about handling so much of our customer facing resources. Daniel Gallant had a great rapport with my marketing manager and product managers, and responded to the level of depth required to design and illustrate for our complex medical needs.
— John Icardi, Senior Marketing & Product Development Manager, Pilling Weck

Overview

Foundry Zero started working with Pilling Weck within a year of the initial merger between two well-established surgical instrument companies: Pilling Surgical and Weck Closure Systems.

This would serve as the first proving ground for our recently formed agency. Foundry Zero’s extensive print design and production experience proved beneficial to handling various complex tasks that included: multiple languages, special materials handling and quantity distribution. In addition, FZ designed for the varying material types of the actual surgical instruments. It provided us with the opportunity to unite the importance of artistic concepts with product illustration in various instructions-for-use projects such as inserts and product brochures. Finally, it established the foundation for future projects that required applying consistent brand and structure. Continue Pilling Weck Case Study...


ICON IMAGING, INC.

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FULL VISUAL COMMERCIAL AND CORPORATE BRAND REDESIGN

BLISTER PACKAGING DESIGN AND PRODUCTION

SPECIALTY PACKAGING

COOPERATIVE DEVELOPMENT WITH A MARKETING FIRM

 

Foundry Zero made a strong visual compliment for our treatment of language and marketing. I was impressed with the high level depth of thought and research that went into understanding the ICON style and market. Daniel’s ability to meet deadlines also made the general flow of the project seem effortless.
— Chrysanthe Georges Sawyer, Georges Direct

Overview

Foundry Zero established a sustained relationship with Georges Direct doing a series of cooperative projects. After tackling successful projects for clients Progress Energy, Zurich Direct and Verizon, Chrysanthe Georges felt Foundry Zero was the great resource for handling a large project for Icon Imaging, Inc.

This project required an end-to-end rebrand, including stationary and a large series of blister packaging. A key issue while tackling the initial creative phase required understanding the context of the colorful classic imagery being used on many of the products. Sold primarily through the Arts & Crafts market, Icon focused on traditional classic imagery and textures from eras and subjects spanning beyond the last century. Rooted in this theory, FZ decided to design with a more traditional Americana style in the core rebrand structure. Continue Icon Imaging Case Study...