Tobacco Road Harley-Davidson
When Ray Price Harley-Davidson came under new ownership and decided on a name change, it seemed a natural fit to help create a new brand after a successful rebrand of their signature event Capital City Bikefest.
Capital City Bikefest
After 12 years of this great downtown event there was a real want for the Ray Price Harley-Davidson crew to shake up their brand. This gave me the opportunity to get conceptual as well as dynamic. And I think the results are memorable and have strong context.